![]() ![]() Not to mention, everything going on in your personal life.Īutomate as many of your sale promotions as possible. Launching holiday sale promotions takes time too. End of year admin work needs to be completed. Clients are trying to squeeze in appointments with limited availability. Keep reminding people until the deal is done.ĭon’t forget to give yourself a gift this year too.įor many massage therapists, the end of the year is the busiest time of year. Then use all your massage marketing strategies to get the word out about this limited time offer. Then set a date for that offer to expire. Give this sale a theme like “the 12 days of Christmas,” “8 nights of Hanukkah” or “the new year countdown”. It reminds them they’re running out of time. COUNTDOWN SALE A good sale creates a sense of urgency.Promotional Ideas: Buy 1 Massage, Get 1 Half Price or Buy 4, Get 1 Free. You can set up your Buy 1 Get 1 sale however you like. They could buy them all a massage with a BOGO deal. BOGO What’s the best way to get people to buy more than they planned? Give them a good deal if they buy more! Your clients have more than one person on their shopping list who could use a massage.Sometimes you have to give in order to get. Let your clients know your intentions, and they’ll want to do their part. Consider donating a small portion of your sales to a good cause. You can help them, and do a good deed at the same time. Sure, we should be charitable all year - But more people are looking for ways to do good around the holidays. MAKE A CHARITABLE DONATION Ramp of sales by giving back.(You don’t have to celebrate Christmas to win!) Draw a name on Christmas Eve, and call it a Christmas gift for the lucky winner. Then give shoppers the opportunity to win, by making each gift certificate purchase an entry into the lottery. RAFFLE OFF A FREE SERVICE Inspire people to buy more gift certificates by offering a chance to win something free.This idea requires having either multiple therapists and/or multiple services for clients and their guests to indulge in simultaneously. Promote your massage practice as a way to connect and have quality one-on-one time with their favorite person. Instead, they are looking for unique ways to spend time with loved ones, one at a time. Some people will continue shying away from large gatherings. SPA DAY PROMOTION The holidays are all about spending quality time with the people we care about, but we’re still living through a pandemic.Offer a special discount for one day only. Link it to your online gift certificate page so shoppers can buy immediately. Create an email campaign promoting massage therapy as the ultimate gift idea this holiday season. It’s also the time most people realize they only have 4 weeks to buy gifts for all these people. It’s a time to be thankful for what you have and spend time with family. CYBER MONDAY The first holiday of the season is Thanksgiving.Mix and match any of these promotional ideas to ramp up sales this holiday season. Promoting massage therapy as the best gift idea ever isn’t that hard. (Seriously, who doesn’t?) It’s your job to give them the idea. Your clients love to get massages, and many people on their shopping list love massage too. Promoting massage therapy as a crowd pleaser is a no-brainer. Raise your hand if you have something their friends and family want. All that spending is in the pursuit of giving their favorite people something they’ll appreciate. People spend a ton of money this time of year. If you’re a little behind (or if you want to knock it out of the park), a holiday sales drive is the way to do it. If you created a business plan at the beginning of the year, it probably included an annual sales goal. Want to make A LOT more money before the end of the year? Honestly, how much convincing does one really need? We put together this list of massage therapy promotional ideas to get you started. Now’s your chance to convince them that a massage is the perfect gift for anyone. Are you ready? Shoppers are already looking for gifts for their favorite people. ![]()
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